Deus Ex divides mankind on pre-order bullshit

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– Charlie Braithwaite

Pre-ordering is out of control, seriously, we’re at the point where we need an after school special on this shit. Today it was announced that Deus Ex: Mankind Divided will have the most insane pre-order system known to man. Essentially it runs off of a premise in which the amount of pre-order copies sold dictates the content that will be included with the game. Don’t believe me? Watch this:

In case you didn’t have time to watch that, it explains the “augment your pre-order” system, which will unlock tiers of content based on the number of pre-orders sold. Each tier has different content selections, with the final tier moving the game’s release date forward by four days.

It’s a sad day for gaming when an official site reads “pre-order today to help unlock tiers and choose your own rewards, earn up to 4 rewards + early release of the game.” This isn’t Kickstarter…. seriously Square Enix/Eidos Montreal, just back yourselves and make a good game, don’t worry about money grabbing marketing campaigns.

Deus Ex: Mankind Divided is set for release on February 23 2016…. or February 19 2016, depending on how hungry for trivial consumer incentives people are.

If enough of you tweet to Charlie he will release his next article four days early. Find him on Twitter @clbraith, and don’t forget to follow @load_screen and like us on Facebook.

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