– James Orr
Every year there seems to be a game that markets itself as “Most Anticipated Game of the Year.” So what is this year’s most anticipated game? Thankfully Nielsen, god of target markets and consumer rankings, has come to the rescue, measuring the most anticipated games of holiday 2015.
So what is the most anticipated game of the year? It’s Call of Duty: Black Ops 3!
Yes, somehow COD has beaten Fallout as most anticipated multi-platform release. Other surprises include Halo 5: Guardians earning a perfect 100% anticipation, despite the Halo: The Master Chief Collection’s disastrous release, and the PlayStation 4 only having a remaster on its top list. But good news for Harmonix, as Rock Band 4 ranks among the top multi-platform games, with Guitar Hero Live missing out. Plus the WiiU is going strong, with double the amount of the Xbox One and PS4’s games with above average anticipation.
But let’s go back to those two top multi-platform contenders. I might be showing my bias with my surprise at COD being on top, but it actually seems to be the general consensus. So how is it that COD is beating Fallout as most anticipated? Is this some kind of error on Nielsen’s part? The answer is no; it’s just how Nielsen collects its data using their “Nielsen Game Rank™” system:
“Nielsen Game Rank™ represents the overall anticipation level among gamers on each platform, based on a combination of several key measures (including awareness, purchase interest, consumer rating and others). The percent value shown reflects how strong the overall anticipation level is for the title, relative to the pre-release anticipation levels of all previous titles that released on the platform(s).”
One of the key measure for the Nielsen is ‘awareness’ and despite Fallout being a massive franchise, nothing beats COD in general awareness. It’s the most successful game franchise in history, and every year Activision markets COD like it’s going out of fashion (FYI, it actually is). Secondly, the surveyed demographic is “gamers age 7 to 54”. I’m not going to make some cheap jab at COD’s target demographic, so let’s just say it has a wider audience than Fallout.
Plus there were only 4,800 people surveyed, a relatively small amount considering these games sell millions upon millions of copies, so the data may be somewhat skewed from that fact alone.
Of course, there’s always the other possibility, Call of Duty: Black Ops 3 beat Fallout 4 fair and square, and those gosh darn kids just have no respect for proper games or my lawn anymore!