So, the Crash Bandicoot: N.Sane Trilogy is out now. Some people, like yours truly, are having a blast with it. Others, like my co-editor Charlie, are struggling to love it thanks to its dated feel. I don’t know why people playing a remaster of a 20-year-old game that prides itself on maintaining the original’s feel expected it to play like anything other than a 20-year-old game, but I digress.
Bottom line, Crash Bandicoot is back and is the talk of the internet, and that’s A-OK by me.
Well, it was A-OK by me, until Activision went too far in their marketing and plonked some guy in Crash costume and had him rattle off some “Aussie quips”.
Some context: Crash Bandicoot had some weird marketing back in the day. We’ve spoken about it before. But in the US they had some ads that involved a man in a Crash costume driving around Seattle looking for directions to Nintendo so he could fight Mario.
I’m not kidding, these are a real thing:
Now I can acknowledge that Crash Bandicoot takes a lot from Mario conceptually, and did so for years, but I never knew they directly referenced such comparisons in the form of smack talk in their ads. Damn Crash, you cold.
Anyhow, in honour of those old timey ads, Activision have revived the Crash suit and gotten some poor sod to try to be as True Blue Aussie as he can be for several seconds. Which makes sense I guess, Crash has been Australian before (and mentions the above ad, which I totally missed).
But once you see his costumed doppelganger try his ‘Strayan impression on, prepare to cringe…
Yikes. Personally, I’ll stick to this Aussie gaming mascot: